Aarogya Club – Online Yoga Community

Context

Many women were eager to practice yoga for health and wellness but faced barriers: • Lack of access to in-person classes due to location or time constraints. • Difficulty using complex apps or YouTube tutorials because of low technical literacy. • Limited motivation without a sense of community or personal guidance. Goal: Make yoga simple, accessible, and community-driven for women with minimal tech barriers.

Solution

We launched Aarogya Club, a community-driven yoga program using WhatsApp groups to share daily live class links, reminders, and motivational content. This simplified access, reduced technical hurdles, and gave participants a sense of belonging and support.

About Product

Built under the Swayampoorna Foundation’s wellness initiative, Aarogya Club focused on habit-building, accessibility, and inclusion. It not only promoted health but also served as a gateway to other women-focused initiatives like Myma.

My Contribution

• GTM Strategy – Designed launch and growth campaigns to reach target audiences
• Community Building – Formed and managed WhatsApp-based yoga groups
• Creative Strategy – Developed engaging content for social media to drive awareness
• Execution – Coordinated class schedules, instructor sessions, and live link delivery
• Growth Tracking – Monitored participation and transitions into other initiatives

Impact & Metrics

• Built a community of 1,450+ women within months
• 22 active daily participants in regular live sessions
• Many participants transitioned into Myma and other Swayampoorna initiatives
• Created consistent engagement without requiring a separate app