Project
This was about building a health-focused community and making yoga more accessible and consistent for women.
The focus was not on creating something complex, but on understanding what was actually stopping people and solving that in a simple way.
Understanding
Women wanted to practice yoga, but consistency was the real issue.
It was not about availability. It was about ease of access, simplicity, and staying regular.
Approach
Instead of building something new, we used what people were already comfortable with.
WhatsApp became the base, which removed learning curve and reduced friction completely.
Execution
Structured groups, daily links, reminders, and consistent communication were set up.
This helped build routine, accountability, and a sense of community.
My Role
I worked on understanding the problem, structuring the system, and executing it end to end.
This included planning, communication flow, and overall experience.
Outcome
• 1,450+ women onboarded
• Consistent participation in daily sessions
• Strong engagement without complex technology
• Built and scaled without a dedicated app