Thoughts, Learnings, and Stories
A mix of experiences, insights, and reflections from my work in products, design, and strategy. These writings capture not just what I’ve done, but what I’ve learned along the way.
Not Just an App...
How Myma Turned Real Pain Points into Product Features...
When Metrics Mislead...
Some products fail even when the metrics look good...
From Graphic Designer to...
I didn't plan to become a product manager. In fact...
Marketing without Manipulation...
Let's be honest — most people don't read fine print...
From Scroll to Sign-up...
Sometimes, your users don't need a beautiful app...
User Trust is the Best CTA...
In January 2020, we launched Myma — a home-cooked food app...
Designing for People...
Let's be honest: Most people don't read instructions...
Mother-Made Design...
What do most food apps sell? Discounts. Delivery speed...
From Manual Chaos to Simple UX...
Banking operations demanded a large workforce...
Spiritual Community : Gathering Devotees...
Devotion is deeply personal. It's calm. Slow. Peaceful...
What Failure Taught Me...
They say failure is the best teacher. But when it happens...