GoDocs – Simplifying Government Documentation

Context

Small business owners across Tier 2 & Tier 3 India were paying ₹2000–₹12000 to agents for documents like FSSAI, GST, MSME licenses that officially cost only ₹100–₹500. The government process was complex, while existing service providers exploited the lack of awareness, charging exorbitant fees. The goal: Make documentation fast, affordable, and trustworthy for every entrepreneur.

Solution

We built GoDocs as a WhatsApp-first service, validating real needs before investing in a mobile app. While the app was developed with features like uploads, payments, and tracking, user behavior revealed a preference for personal support via WhatsApp and calls — leading us to pivot away from app-first.

About Product

GoDocs started as an MVP experiment under Swayampoorna Foundation. It quickly evolved into a people-first documentation service that reduced costs, built trust, and improved turnaround times for small entrepreneurs. Instead of sleek UI, it focused on meeting users where they already were — on WhatsApp.

My Contribution

• Product Strategy – Scoped MVP approach using WhatsApp-first workflows before app development
• Research & Validation – Conducted user interviews, online surveys, and usability testing
• App Development – Designed & managed MVP mobile app for license applications (FSSAI focus)
• GTM & Marketing – Led Facebook lead-gen campaigns; optimized from form-based to call-based ads
• Operations – Built automation workflows for lead handling via WhatsApp and phone
• Analytics – Tracked conversion funnel, engagement, and CPA to inform product pivots

Impact & Metrics

• 12X increase in daily lead conversion post marketing optimization
• Reduced document procurement costs for users by up to 90% compared to agents
• Zero drop-offs in engagement after pivoting to WhatsApp-first model
• Faster turnaround times vs. traditional processes