Project
This project was about simplifying how small businesses access government documentation and licenses.
The focus was to remove confusion, reduce dependency on agents, and make the process easier to understand and follow.
Understanding
Small business owners were paying high amounts for basic documentation.
The issue was not access. It was lack of clarity, trust, and proper guidance.
Approach
Instead of forcing users into a new platform, we used what they were already comfortable with.
Starting with WhatsApp helped reduce friction and made it easier for users to take action.
Execution
Workflows were built through WhatsApp first, supported by backend processes.
Later, an app layer was added based on actual usage and need.
Marketing was also simplified from form-based funnels to direct calls, improving conversion.
My Role
I worked on understanding the user problem, structuring the solution, and executing it end to end.
This included product direction, user flow, and improving how users interacted with the service.
Outcome
• Improved conversion significantly after simplifying flow
• Reduced dependency on agents for users
• Faster and clearer process for documentation
• Built based on actual user behavior, not assumptions