Maan India – Empowering Women Artisans with Digital Commerce

Context

Many women artisans in India have exceptional skills — designing, jewelry making, stitching, handicrafts — but lack: - A structured platform to showcase their products - Market access beyond their local communities - Operational support for cataloging, marketing, payments, and logistics As a result, their earning potential remains untapped, and their businesses struggle to grow.

Solution

We conceptualized Maan India as a simple yet powerful platform enabling artisans to create digital catalogs, manage orders, and connect with buyers directly. The focus was on accessibility, ease of use, and integrated operational support.

About Product

Maan India is more than an online marketplace — it’s a livelihood enabler for women artisans. By blending e-commerce, logistics, and simple UX, it helps women scale businesses beyond local markets and reach national and global buyers.

Key Features

My Contribution

• Research & Discovery – Conducted surveys, focus groups, and interviews with 40+ women artisans
• Product Concept & Strategy – Defined platform vision, features, and flows for low-tech users
• UX & UI Design – Designed onboarding journeys, wireframes, and prototypes
• Business Model Planning – Outlined cataloging, order management, logistics, and promotions
• Execution Readiness – Coordinated with developers, marketers, and logistics providers for MVP roadmap

Current State

Currently in development, Maan India aims to be a scalable e-commerce platform helping women artisans grow sustainable livelihoods through digital empowerment and global reach.