Myma – A Platform for Homemakers & Home-Cooked Meals

Problem

Indian homemakers have exceptional cooking skills but lack platforms, trust, and resources to turn them into businesses. On the other side, working individuals, especially those living away from home, struggle to find fresh, healthy, home-style meals and rely on unhealthy alternatives.

Solution

We built Myma as a community-driven food platform connecting homemakers with customers. It simplified onboarding, enabled subscriptions, and built trust through social campaigns and community marketing, while automating operations for scale.

About Product

Myma is more than a food app — it’s a livelihood enabler and trust-based marketplace for authentic home-cooked food. It empowers homemakers to build businesses while offering customers reliable access to fresh, regional meals.

Key Features

Onboarding

Simplify onboarding to reduce user confusion.

Ordering

Diners placing orders

Subscription

Feature-tiered Subscriptions

High Operational Costs

Automating User Interactions on WhatsApp

Building Trust with Homemakers

Empowering Platform for Homemakers

Driving Orders Through User-Generated Content

Community-driven Food Experience

‘Marketplace’ Expansion

Niche Food Businesses

Community Marketing

Community-led Growth Experiment

Research & Concept Development - Led 80+ user interviews, surveys, focus groups, and usability testing
UX & Product Design - Designed onboarding flows, order journeys, marketplace features, wireframes & prototypes
Business Analysis - Defined pricing models, subscription tiers, and marketplace strategy
Product Development & QA - Coordinated with developers; led manual, functional, usability, and smoke testing
Growth & Marketing - Ran community-led campaigns, partnered with Madhura’s Recipe, and led storytelling-driven campaigns
Automation & Ops - Implemented WhatsApp chatbot for subscriptions and customer support, reducing ops cost