Online Parayan – Digital Spiritual Community

Context

Thousands of devotees deeply value spiritual texts like the Dnyaneshwari (commentary on the Bhagavad Gita) but face key challenges: • Time constraints: Busy professionals can’t commit to daily reading. • Complexity: Many find the language hard to read and understand. • Lack of accessibility: No simple, structured way to consume the text regularly. The goal: Make spiritual learning simple, accessible, and routine-friendly for modern devotees.

Solution

We launched Online Parayan with structured audio-video formats delivered via WhatsApp groups. The design allowed devotees to choose their own pace and created daily reminders for spiritual connection, without requiring new apps or complex setups.

About Product

Part of the Swayampoorna Foundation’s mission, Online Parayan was built to combine tradition with technology — making devotion accessible for youth, working professionals, and elderly followers alike, while fostering an engaged spiritual community.

My Contribution

• Project Management – Led end-to-end planning, from MVP concept to community scale-up
• User Research – Conducted interviews & surveys with devotees to understand needs and constraints
• Content Strategy – Structured audio-video formats for easy listening and flexible schedules
• Execution – Designed WhatsApp-first delivery model for accessibility and adoption
• Community Growth – Built and managed participant engagement across multiple batches

Impact & Metrics

• 7,800+ participants joined across batches
• High adoption among working professionals, youth, and even global participants
• Increased engagement in 14–36 age group via WhatsApp-first approach
• Contributed significantly to Swayampoorna Foundation’s community growth