Swayampoorna – Empowering Women Through Community & Opportunity
Context
Many women in India have skills and potential but lack confidence, guidance, and opportunities to build financial independence. Barriers ranged from social norms, health issues, and family opposition to low awareness, trust gaps, and limited exposure. Our goal was to understand these challenges deeply and create a platform that educates, motivates, and connects women to real opportunities.
Solution
We launched Swayampoorna Foundation as a women-first initiative combining research, motivational storytelling, education, and opportunity creation. By building trust and enabling communities, we connected women to earning platforms and inspired them to step into independence.
About Product
Swayampoorna is more than a foundation — it is a growing ecosystem that helps women feel seen, supported, and enabled. Through storytelling, campaigns, and opportunities, we turned confidence into action, bridging women’s skills with real-world platforms.
Key Features
Skill Recognition & Motivation Campaign
“Common Women, Uncommon Stories”
Read More →Education & Support
Building Community through Facebook and WhatsApp
Read More →Opportunities & Exposure
Myma, Storytelling, E-learning, Maan India
Read More →Community Building
Online & Offline
Read More →Street Interviews Campaign
“Let’s Appreciate Her”
Read More →My Contribution
- Research & Concept Development – Led user interviews, surveys, contextual inquiries, and focus groups
- Persona Development – Created personas & insights to guide campaigns and content strategy
- Content & Campaigns – Designed storytelling-led campaigns like "Common Women, Uncommon Stories"
- Community Building – Launched Facebook & WhatsApp groups for education and inspiration
- Opportunity Enablement – Connected women to earning platforms like Myma, Maan India, Storytelling App, and E-learning
- Design & Communication – Created campaign creatives, wrote stories, and planned outreach strategy
Impact & Metrics
- 10,000+ women reached via campaigns and communities
- Multiple earning platforms launched for women entrepreneurs
- Significant boost in confidence & participation through education and storytelling
- Thousands engaged through Facebook groups & WhatsApp in under 3 months
- Volunteer network expanded into local outreach & offline events
