Portfolio
Brand & Systems
Built Ajavu from the ground up including brand identity, website, content, and overall communication. Focused on creating a clear business positioning and setting up the right systems to support execution.
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Built the brand across both adventure and store verticals including identity, website, content, and campaigns. Focused on creating a strong, consistent experience across digital and offline touchpoints.
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Brand & Marketing
Built brand identity, website, and marketing communication to establish clarity, trust, and a strong market presence. Focused on making the brand look credible and easy to understand.
View Case StudyProduct & Growth
Led product thinking, UX design, and growth execution to build a trust-driven platform connecting homemakers with customers. Focused on simplifying onboarding, improving ordering flows, and scaling through community-led strategies.
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Community & Ecosystem
Co-built and scaled a women-focused ecosystem through storytelling, community building, and opportunity-driven platforms. Focused on turning awareness into action and enabling real earning pathways.
View Case StudySaaS & Operations
Designed a mobile-first system to simplify daily operations including onboarding, attendance, and task management. Focused on making complex workflows easy for low-tech users.
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Website & Communication
Designed website and communication assets to improve clarity, presentation, and overall brand perception. Focused on making the business easy to understand and professionally positioned.
View Case StudyService Platform
Built a documentation service platform focused on simplifying government processes. Started with a WhatsApp-first approach to reduce friction and improve accessibility for small business owners.
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Community & Wellness
Built a WhatsApp-first wellness community focused on daily engagement and habit formation. Designed simple systems to make participation easy and consistent.
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Designed a WhatsApp-first system to make spiritual learning accessible and consistent. Focused on building routine, engagement, and community through structured content delivery.
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